Performance Marketing Manager – Remote Option

Über das Unternehmen

Zalando SE is Europe’s leading online platform for fashion and lifestyle. Founded in Berlin in 2008, we bring head-to-toe fashion to almost 50 million active customers across 25 markets. Our mission is to re-imagine fashion for the good of all, creating a diverse and inclusive environment where every individual feels empowered. We are driven by a passion for technology and data, constantly innovating to deliver the best shopping experience and connect people with the fashion they love. Join our dynamic team and be part of shaping the future of fashion.

Stellenbeschreibung

We are seeking an experienced and data-driven Performance Marketing Manager to join our fast-paced marketing team. In this 100% remote role, you will be responsible for developing, implementing, and managing highly effective performance marketing campaigns across various channels to drive customer acquisition, engagement, and retention. You will play a crucial role in optimizing our marketing spend, analyzing campaign performance, and identifying new growth opportunities. This position requires a strategic thinker with a strong analytical mindset and a proven track record of delivering measurable results in a large-scale e-commerce environment.

Hauptverantwortlichkeiten

• Develop, execute, and optimize performance marketing strategies across paid search (SEM), social media, display, and affiliate marketing channels.
• Manage significant marketing budgets, ensuring efficient allocation and maximum ROI.
• Conduct in-depth analysis of campaign performance, identify trends, and provide actionable insights to inform future strategies.
• Utilize A/B testing and experimentation to continuously improve campaign effectiveness and user experience.
• Collaborate with cross-functional teams, including brand marketing, product, and data analytics, to align marketing efforts with business objectives.
• Stay up-to-date with the latest industry trends, technologies, and best practices in performance marketing.
• Monitor competitor activities and market changes to identify opportunities and threats.
• Prepare and present regular performance reports to stakeholders.

Erforderliche Fähigkeiten

• Minimum 4 years of experience in performance marketing, specifically within an e-commerce or large-scale digital environment.
• Proven expertise in managing and optimizing campaigns across Google Ads, Facebook/Instagram Ads, and other major platforms.
• Strong analytical skills with proficiency in Google Analytics, Adobe Analytics, or similar web analytics tools.
• Demonstrable experience with budget management and ROI optimization.
• Excellent understanding of tracking, attribution models, and conversion rate optimization (CRO) principles.
• Proficiency in Microsoft Excel or Google Sheets for data analysis and reporting.
• Fluent in English, both written and verbal.

Bevorzugte Qualifikationen

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Experience with programmatic advertising and DSPs (Demand-Side Platforms).
• Familiarity with A/B testing tools and methodologies (e.g., Optimizely, Google Optimize).
• Knowledge of other European languages (e.g., German, French, Italian) is a plus.
• Experience working in a fast-paced, international environment.

Vorteile & Zusatzleistungen

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness programs.
• Flexible working hours and a 100% remote work setup.
• Generous employee discount on Zalando's fashion and lifestyle products.
• Opportunities for professional development and career growth.
• Access to a vibrant, international, and inclusive work culture.
• Company pension scheme and other financial benefits.
• Regular virtual team events and social gatherings.

Jetzt bewerben