Influencer Marketing Specialist (English) – Remote

Über das Unternehmen

Zalando is Europe’s leading online platform for fashion and lifestyle. Founded in 2008, we bring head-to-toe fashion to almost 50 million active customers across 25 markets. Our mission is to re-imagine fashion for the good of all. We are a dynamic, fast-paced company driven by innovation, technology, and a deep understanding of our customer needs. At Zalando, you’ll be part of a diverse and international team that’s passionate about building the future of fashion.

Stellenbeschreibung

We are seeking a highly motivated and creative Influencer Marketing Specialist to join our growing marketing team. This is a 100% remote position, allowing you to work from anywhere within Germany. You will be instrumental in developing and executing our influencer marketing strategies, focusing on building strong relationships with key opinion leaders and driving brand awareness and engagement across English-speaking markets. The ideal candidate will have a keen eye for talent, a deep understanding of social media trends, and a proven track record in successful influencer campaigns.

Hauptverantwortlichkeiten

• Develop and implement comprehensive influencer marketing strategies aligned with brand objectives.
• Identify, recruit, and onboard relevant influencers and content creators across various platforms (Instagram, TikTok, YouTube, etc.).
• Negotiate contracts and terms with influencers to ensure mutually beneficial partnerships.
• Manage end-to-end campaign execution, including brief development, content review, and timely delivery.
• Monitor, analyze, and report on the performance of influencer campaigns, providing actionable insights and recommendations.
• Cultivate strong, long-term relationships with influencers and agencies.
• Stay up-to-date with the latest social media trends, platform changes, and competitor activities.
• Manage allocated budgets effectively to maximize ROI.
• Collaborate cross-functionally with PR, social media, content, and brand teams.

Erforderliche Fähigkeiten

• Minimum of 3 years of experience in influencer marketing, preferably within e-commerce, fashion, or lifestyle sectors.
• Exceptional written and verbal communication skills in English (native or near-native fluency is a must).
• Proven ability to identify, recruit, and manage relationships with diverse influencers.
• Strong understanding of social media platforms, algorithms, and content best practices.
• Excellent negotiation and project management skills.
• Data-driven mindset with the ability to analyze campaign performance and generate insights.
• Self-starter with the ability to work independently in a remote environment.

Bevorzugte Qualifikationen

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience with influencer marketing platforms and analytics tools (e.g., CreatorIQ, HypeAuditor, Grin).
• Knowledge of other European languages is a plus.
• Demonstrated ability to work in a fast-paced, international environment.

Vorteile & Zusatzleistungen

• Fully remote work model, offering flexibility and work-life balance.
• Competitive salary and performance-based bonuses.
• Opportunity to work with a leading European e-commerce brand.
• Professional development opportunities and access to learning resources.
• Employee discounts on Zalando products.
• A diverse, inclusive, and collaborative company culture.
• Regular virtual team events and engagement activities.

Jetzt bewerben